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"The only people who never fail are
those who never try."
-- Ilka Chase
"Success is a state of mind. If you want success, start thinking of yourself
as a success."
-- Dr. Joyce Brothers
"A dream is just a dream. A goal is a dream with a plan and a deadline."
-- Harvey Mackay
Inside:
- Introduction
- Tea 4 Free
- Advertising Co-op
- Newsletters to Help You Succeed
- Re-design of - www.leafteabiz.com
- New Product Introductions
- New Marketing Plans
- Drop Shipping Program
- Credits
1. Introduction
I am pleased to release the first issue of Tea Connexions News. Since
the launch of the "Opportunity is Brewing" program in August 2001 much
has happened.
Four years of research and development culminated in Tea Connexions sending
out the first information kits. All the hard work, dreams, and goals paid
off. The program is working, our buying group is growing, and the distribution
of gourmet teas beautifully packaged is worldwide - with distributors
in Canada, the United States, Latin America, and Europe. I never imagined
the program would be so well received.
The events of 9/11 had a tremendous impact on the world and on our company.
We had to re-evaluate every aspect of our business, and to work hard at
ensuring that our distributors received their stock punctually. We strive
to provide exceptional service to our distributors. To date, 50% of buying
group members have re-ordered and continue to re-order as their customer
base grows. This trend is very exciting indeed - it proves the business
model is working.
I look forward to watching the buying group expand throughout 2002, with
increased impetus from the new membership-driven advertising co-op. This
wonderful program enables the company to grow while benefiting individual
distributors who invest in the program.
Each issue of Tea Connexions News will provide up-to-date information
about the company, new marketing initiatives, product releases, and distributor
news. The intended audience for this newsletter is existing distributors
and prospective distributors who requested information about us.
Drink tea and prosper.
Yours sincerely,
Sanjay Gupta
President/CEO
Tea Connexions
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2. Tea 4 Free
Every month Tea Connexions gives away more than US $156 worth of gourmet
teas beautifully packaged at Tea
4 Free To date, we have given away US $1,248 worth of FREE gourmet
teas beautifully packaged. Please visit Tea
4 Free for the list of winners.
Tea4Free is funded and managed by Tea Connexions for the benefit of our
distributors. It accomplishes three key objectives:
CREATES MARKET AWARENESS
Holding a contest creates hype and market awareness for the products.
PROVIDES DISTRIBUTORS WITH CUSTOMERS
Tea4Free sends online traffic to Leaf
Tea designed to refer customers to the nearest distributor.
Each entrant gives Tea Connexions permission to send a monthly newsletter
that announces recent winners, provides up-to-date health information,
tea recipes, trivia, tea of the month, links to distributor stores that
take online orders, and much more (please visit Tea
4 Free - news to read this newsletter). Permission marketing enables
us to communicate with a huge database of potential customers on a monthly
basis and provide them with information on how they can order from their
nearest distributor.
Permission marketing works. Within 24 hours of sending out our first newsletter,
Tea 4 Free News - Teazine, April 2002, distributors began receiving orders.
Not surprisingly, one of the most popular purchases was cinnamon tea -
featured in the newsletter and further emphasized by tea recipes and health
data. Visit Tea
4 Free - news to learn more about the health benefits of cinnamon
tea, along with some tasty cinnamon tea recipes.
MARKET RESEARCH
Finally, this contest helps us gather market research because each entrant
completes a customer service survey. This survey helps us determine drinking
habits, spending habits, and tea preferences. It also allows us to determine
which entrants would like to receive a catalog. When someone requests
a catalog, we pass this information on to the nearest distributor. Contest
data will also help us launch the new Tea of the Month program for which
we have done extensive research.
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3. Advertising Co-op
An idea submitted by one of our New York distributors progressed into
a full-blown advertising campaign. The program will market the "Opportunity
is Brewing" program to as many as 20 million readers monthly between April
1, 2002 and March 31, 2003. Ads will appear in 10 business opportunity
magazines PLUS Entrepreneur, and USA Today. To learn more about how you
can benefit from this program, call us, toll free 1-877-532-LEAFTEA (532-3832).
Please note: this program is offered exclusively to distributor members.
If you are an existing re-seller member interested in participating, we
would be happy to send you details. However, you cannot participate without
upgrading to distributor. A limited number of units are available; the
deadline for purchasing units is April 12th, 2002.
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4. Newsletters to Help You Succeed
Buying group members will benefit from three distinct e-zines, which will
be e-mailed and added to the online training:
INTERNET MARKETING NEWSLETTER
Our resident Internet Marketing Expert, will produce an Internet marketing
newsletter to help you increase traffic to your turnkey e-commerce website.
We have seen a dramatic traffic increase to Tea
4 Free and our number of entries has gone from 30 per month to an
average of 1200 to 1500 new entries per month.
HTML NEWSLETTER
Our Chief Web Designer, Joel Grineau, is working on an html newsletter
to help you learn more about html, giving you increased freedom and control
over your website.
SALES AND MARKETING NEWSLETTER
Our Sales and Marketing expert, Ryan Low, will produce a monthly newsletter
packed full of marketing tips and tricks to increase your sales and customer
base.
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5. Re-design of - Leaf
Tea Biz
On April 1, 2002, we launched the re-design of Leaf
Tea Biz, our website featuring this opportunity.
New sections include:
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6. New Product Introductions
It is with great pleasure that I announce the launch of 30 new products.
We received our first shipment of samples on Friday, April 5th. We brought
in 1200 pieces - a total shipment weight of 1500 pounds!
Included in these samples are 14 more varieties of loose tea: muscatel
darjeeling, second flush darjeeling, first flush darjeeling, high elevation
assam, organic darjeeling green tea, silver white tips, gun powder darjeeling
green tea, earl grey, apple, jasmine, rose, masala, black currant,
and cardamom. FREE samples of these new flavours and varieties
will be offered to Distributor members and Ad Co-op participants under
the following conditions: the member must be in good standing; the member,
through product re-orders, has demonstrated that they are actively building
their tea businesses; and the member must agree to pay for the shipping
cost to send the FREE samples to them. Included with this shipment are
16 more gourmet teas beautifully packaged. Pictures of all samples will
be posted in the online training.
In three to four weeks, 30 new tea bag flavours will be arriving. There
has been a slight delay because these teas originate in Sri Lanka, but
are consolidated in India by our tea purchasers.
To provide further details, our business specialist - Ryan Low, will contact
members who qualify for free samples.
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7. New Marketing Plans
Several turnkey marketing plans including a Tea Party Marketing Plan
and Tea of the Month Club Marketing Plan are in the planning and
development stages. Both programs will be supported with print marketing
tools and the launch of new websites designed to channel traffic to distributors.
TEA PARTY MARKETING PLAN
This plan will enable distributor members to launch their own brand marketed
through a program of home-based tea parties. Support for this plan will
include a website, Leaf
Tea Party and customized marketing tools to promote the program. Leaf
Tea Party will serve as a portal channeling interested parties to
the nearest tea party distributor.
TEA OF THE MONTH CLUB
This plan is specifically designed for distributors who want to set up
customers for monthly autoships of tea. The initial plan will utilize
30 varieties of naturally flavored tea bags with a Ceylon base (tea from
Sri Lanka) plus several varieties of loose tea. Market research for this
program has been ongoing and conducted at Tea
4 Free. Support for this plan will correspond with the launch of Monthly
Tea which will market the program and refer consumers to their nearest
distributor/fulfillment center.
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8. Drop Shipping Program
There has been a growing demand for a drop ship program that enables distributors
to get orders, but not fill them. You spoke and we have listened. Tea
Connexions now offers drop shipping of retail orders in the United States
and Canada.
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9. Credits
The html version of this newsletter
and all web sites: Leaf
Tea, Tea 4 Free,
and Leaf Tea Biz
are managed and created by our Chief Web Designer, Joel Grineau.
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