Gourmet Teas
Beautiful Packaging
Superior Service
Exceptional Value!
Sanjay's Blog


Tea Connexions News: Issue #11 - Nov. 2004
SIX KEY ANNOUNCEMENTS:

Tea Connexions is pleased to announce the following six key announcements:

1. 138 New Products

4. New Master Distributor
2. Tea Bag Special

5. Tea Connexions Australia
3. Ordering Efficiency

6. Strategic Business Planning Services

1) 138 NEW PRODUCTS:
In response to Distributor Demand, we have added 18 new 100 Gram loose tea lines, PLUS all 40 of our loose teas are now available in 5 Gram (ideal for sampling), 50 Gram (great stocking stuffers), and 1 KG (Bulk) ordering sizes.

Our product line has grown considerably. In 2001, Tea Connexions just had 15 items. We expanded the line in 2002 to 45, then in 2003, we added individually wrapped tea bags bringing our line up to 71 items. In 2004, we have since added 6 new Chinese tea bag lines, and with this announcement, we now added 18 new loose tea lines. In total, we have 40 distinct loose tea lines available in different sizes: 5 Gram, 50 Gram, 100 Gram, and 1 Kg. Our tea product line has expanded from 15 in 2001 to 209 as of November, 2004. This is the culmination of two years of research and development. I am very grateful to all Tea Connexions members that have provided input.

Of the new 100 Gram loose tea lines, 17 are packaged in permanent Hand Crafted White Metal containers and the remaining 1 item is packaged in a distinctive tin container. Such packaging adds elegance to very high quality teas. The 18 new lines consist of English Breakfast, 6 Estate teas (Nagri Green, Castleton, Lingia, Lopchu, Gingia, and Nonsuch), 5 Naturally Flavored Teas (Lemon, Pineapple, Jasmine, Mango, and Mint), 3 extremely rare teas (Vintage Darjeeling, Clonal Darjeeling, and Golden Tips Darjeeling), and finally, 3 Tea Connexions Exclusive lines (Herbal, Kashmiri Kahwa, and Himalyan Amrit).

Of special note also, is the 50 Gram loose tea lines. There are 34 in total, all packaged in their own exquisite unique silk and/or hand embroidered silk packaging. We anticipate that these will be great items for gift giving, especially Christmas as they are ideal stocking stuffers. We also anticipate that these will be collected, meaning that one sale will lead to others. Repeat business is the ultimate goal of Tea Connexions and we believe that these items will aid our Distributors greatly.

Finally, the 5 Gram samplers are great items for sampling all 40 of the loose teas out to consumers. Interest in Specialty, Specialty Flavored, Green, Organic, and Oolong teas is growing. These 5 Gram, one tea pot serving sizes will make it easy for consumers to try a variety of different teas, and will prove invaluable to Distributors in their tea promotion efforts.

Further descriptions and announcements will be made in an up and coming Tea Connexions News. Members of the Tea Connexions Buying Group can view all details in the Members Store. Enjoy! :-))
top

2) TEA BAG SPECIAL
Until December 23, 2004, Tea Connexions is holding a sale on all Individually Wrapped Indian Tea Bags. Details are posted in the Members Store. We are holding this tea bag special to make room for our NEW and IMPROVED Individually Wrapped Tea Bags, which will be launched sometime next year.
top

3) ORDERING EFFICIENCY In response to Member feedback, the Members Store is now set up to calculate shipping upon checking out. In the past, and prior to the implementation of Master Distributors, Tea Connexions used to calculate shipping on a case by case basis. However, in light of the new fulfillment realities, we have removed this step and set up the ordering system to calculate shipping automatically based upon the dollar volume of the order. I am very pleased with this improvement as it has increased customer satisfaction, decreased lead times, and increased the efficiencies of Tea Connexions staff.
top

4) NEW MASTER DISTRIBUTOR
The October Conference was a very successful event as Tea Connexions and Shangers Teaopolis Ltd. where able to present our long term vision of the company. The conference proved very useful in the obtaining of feedback from Distributors that attended. We will be holding a Management Strategic Planning Session this December to go over some of the points discussed. Our goal is to use Member Feedback to constantly improve the company and we thank all that participated.

Our Journey to Teaopolis is moving full speed ahead and with the addition of our newest Master Distributor, we anticipate that we will be able to serve our Eastern United States customers better. We have received the third signed contract and are in the process of getting the order ready so that we can begin serving Distributors in this area.

Further details will be released in the next installment of Tea Connexions News.
top

5) TEA CONNEXIONS AUSTRALIA In September of this year, Tea Connexions signed an agreement to set up a Joint Venture in Australia. Through Tea Connexions Australia, we are now able to service Distributors and consumers in Australia, New Zealand, and very soon Singapore and Malaysia.

To learn more about this Joint Venture please click here.

WE ARE SEEKING JOINT VENTURE PARTNERS IN EUROPE AND LATIN AMERICA

The establishment of Tea Connexions Australia is just the beginning of our goal to expand our business model and products. Our goal is to offer these products world-wide, tying all Distributors together through Leaf Tea Dot Com. The end result, ultimately, will be that consumers throughout the world will be able to purchase our unique line of teas from a local Distributor. We are actively seeking other Joint Venture Partnerships in Latin America and Europe. Interested parties should contact Tea Connexions by phoning my direct line: 306-244-4199 or by e-mailing sanjay@teaconnexions.com.

Before the end of this year, I will be issuing an update of 2004 activities through another installment of Tea Connexions News. In the coming week check your e-mail for the latest news release from Shangers Teaopolis Ltd. Our new Shangers products are scheduled for release later next week.
top

6) STRATEGIC BUSINESS PLANNING SERVICES
As final note, based upon input we received from the conference and current Distributors, there is significant demand for business and market planning services. Tea Connexions is currently in development of a new package of valuable business services exclusively for our elite TEAm of Distributors. Our new Strategic Business Planning Services program is designed to assist you to effectively target your tea market according to a concise action plan based upon your specific geographic area, preferred market niche, business goals and financial budget. We will provide you the tools and roadmap you need to implement a powerful marketing campaign in your area, increase your customer base and maximize your profits. Now's the time to get started planning ways to grow your tea business in 2005. If you commit before December 31st, you'll have the added benefit of a valuable tax write-off for 2004. Please contact our Chief Operating Officer, Lance LaCroix, for more information about this exciting new service offering.
top

CLOSING COMMENTS: THE JOURNEY TO TEAOPOLIS
Tea Connexions had humble beginnings. I view our progress as a Journey to Teaopolis, my vision of uniting tea drinkers around the world through a common website, Leaf Tea Dot Com, a virtual retail outlet that offers tea lovers the opportunity to purchase "Gourmet teas beautifully packaged" from a local, enthusiastic, and service-oriented distributor. Each Distributor plays a key role in building market awareness of our tea products, by focussing their efforts on the market that they live in. By doing this, our Distributors are building localized demand and a loyal following of customers that are being offered superior service and exceptional value.

Our market research has shown that market demand for premium teas is growing and will continue to grow. As demand grows, we intend to offer our Distributors the opportunity to open stand alone tea houses under the brand, "Teaopolis". At present, Mike Prince, the creative genius behind Shangers, is working on "Teaopolis" design packages which will be available in the near future. Teaopolis is just one brand under the mother brand, Shangers. Please visit www.shangers.com to learn more about this unique company.

The Journey to Teaopolis began in 1998 during a trip to India. It was during this journey that I met my wife, Suruchi. Suruchi and I are not only life partners but business partners. Together, we have built this company from a small operation in a 200 square feet office to our present facility of 3000 square feet. Our success to date has been a direct result of the faith and belief that our Distributors, business partners and consumers have in our products and future goals. It has been a very exciting journey so far. Considering our progress to date, I strongly believe that Tea Connexions' destiny is to become a powerful world wide tea company that serves the growing needs of tea consumers of all ages.

The Journey to Teaopolis has been very exciting. I thank all Tea Connexions Members for their support and look forward to welcoming new Members to our ever-expanding world wide tea buying group.

With kind regards.

Yours sincerely,

Sanjay Gupta
President/CEO
top


Remember:
Gourmet Tea + Beautiful Packaging + Superior Service = Exceptional Value!