|
There is one thing
stronger than all the armies in the world, and that is an Idea whose time
has come.
- Victor Hugo -
Great works are performed not by strength but by perseverance.
- Samuel Johnson -
Enthusiasm
. Nothing great was ever achieved without it.
- Emerson -
If you can constantly focus on the things that you want and close your
mind tight against the things you DON'T want lo' a hopeful future will
open up to you.
- Napoleon Hill -
It is not because things are difficult that we do not dare; it is because
we do not dare that they are difficult.
- Seneca -
"To accomplish great things we must not only act but also dream not
only plan, but also believe".
- Anatole France -
Inside:
- Introduction
- Vision
- Education
- Guarantee
- Growth Management
- Payment Acceptance
- Member News
1. Introduction
Six months has past since the last installment of Tea Connexions News.
Much has happened. Tea Connexions is growing at an impressive rate. Presently,
we are 12 months ahead of schedule and will be moving into our new office
and warehouse facility on June 12, 2003. This is a very exciting move
for us and we are very hopeful for the future.
Inside this issue of Tea Connexions News, you will learn more about my
long term vision for the company. To date, I have been
a bit hesitant to reveal all my plans, but now that the buying group is
established, I believe that it is prudent to let our members and prospective
members know what I have planned for the future.
Other sections in this newsletter include:
Education provides you with access to articles
that we have produced to further educate you about business, and the merits
of the tea business in particular.
Money Back Guarantee explains why less than 1%
of new members have used it.
Growth Management outlines Tea Connexions's growth,
including important changes to the pricing structure of our memberships
beginning July 1, 2003.
Payment Acceptance highlights the new payment
system that Tea Connexions has implemented.
Finally, Member News contains specific information
designed for our existing members.
Drink Tea and Prosper!
Yours sincerely,
Sanjay Gupta
President/CEO
Tea Connexions
- - - top - - -
2. VISION
There is one thing stronger than all the armies in the world, and that
is an Idea whose time has come.
- Victor Hugo -
Many members have asked me what is my vision
for Tea Connexions. Simply put, where do I think Tea Connexions will
be in 5, 10, or 20 years? My vision and goals for this company are simple:
TO BECOME THE BEST AND MOST VALUE ADDED
SPECIALTY TEA DISTRIBUTOR IN THE WORLD!
In the second issue of Tea
Connexions News, I outlined the humble beginnings that Tea Connexions
had.
Tea Connexions started as an Idea. My idea
in 1998 was to develop world wide distribution of "Gourmet Teas
Beautifully Packaged." In 1998, I did not know how this idea could
be made a reality, but I did believe in this dream. As Anatole France
stated: "To accomplish great things we must not only act but also
dream not only plan, but also believe."
Lofty dreams, planning, and most importantly,
the belief that this vision could be accomplished motivated me during
the period between 1998 and the pre-launch of Tea Connexions in August,
2001. I must admit, this was not an easy period. My wife, Suruchi and
I, endured much personal and financial sacrifice. Rather than starting
our family, we decided to put this off to "Give Birth To Tea Connexions."
During this period, I was also a fond and
avid listener of Anthony Robbins. I encourage everyone to listen to
his tapes. They work. One of the most important lessons learned from
his tapes: ASK EMPOWERING QUESTIONS.
I asked myself many questions, but the
two critical questions I asked included the following:
How can Tea Connexions become the best
and most value added specialty tea distributor in the world?
How can I help other entrepreneurs with
similar dreams and goals such as mine become a part of my vision and
benefit from it?
The answer - "Opportunity is Brewing"
STRENGTH IN NUMBERS
The "Opportunity is Brewing"
program is based upon the concept of building a powerful tea buying
group. The whole purpose of the buying group is to increase group purchasing
power so that our individual members are able to purchase the products
at below wholesale prices. The buying group is built by offering our
products through existing members only. Tea Connexions does not wholesale
or retail the products. Rather, our purpose is to refer customers to
our members. By joining, our members gain many privileges and benefits
which are documented in great
detail.
Now that Tea Connexions is maturing, here
are some other goals that Tea Connexions plans to achieve.
VERTICAL INTEGRATION
Tea Connexions will make strategic investments
into ownership of tea gardens that supply our members exclusively. At
present, several estates are supplying us exclusively. But through investment
ownership, this will further solidify our ability to manage quality
control and ensure steady supply to our members.
Investment in country specific tea gardens
will also correspond with the setting up of Purchasing Offices in each
country that we begin importing from. At present, we have an office
set up in India and hope to expand into China and other tea growing
regions in the near future. In fact, our next Purchasing Office we are
looking at setting up will occur in China which will correspond with
the hiring of a TEAm Member with a knowledge of the Chinese language.
STRATEGIC RELATIONSHIPS WITH OTHER
TEA SUPPLIERS
Membership in the buying group does not
limit our members from purchasing teas from other suppliers. Through
increased distribution, other tea suppliers will want to tap into this
distribution on a permanent basis. With this in mind, Tea Connexions
plans to negotiate special pricing with other suppliers who wish to
supply our individual members. At present, we are initiating talks with
many tea wholesaling companies, in an effort to increase the range of
products to our members dramatically.
CONSOLIDATE DISTRIBUTION
We plan to offer our TOP DISTRIBUTORS
an opportunity to become Master Distributors, meaning they will control
a territory and benefit from all sales in their territory. The offering
of Master Distributorships will enable Tea Connexions to rationalize
and consolidate distribution in each Master Distributors' territory,
meaning the members in that area will be able to pull from a local warehouse
and fulfillment facility.
Other programs we are considering developing
for our Master Distributors include the following:
- Franchise Tea House Concept. Master Distributors
will benefit because they will be the exclusive supplier to the franchises.
- An Elite tea branding program designed specifically for all Master
Distributors to benefit from.
WORLDWIDE DISTRIBUTION
Presently, Tea Connexions has strong distribution
in the United States and Canada, markets which we can easily manage.
Our office in India is working with prospects from Asia and Africa.
Recently, Tea Connexions began working with a Distributor in the United
Kingdom, who will be developing the European market for us. We would
also like to form a strategic distribution alliance with a Distributor
in Latin America to deal with these interests as well.
NEW GOURMET PRODUCTS
As the buying group increases, Tea Connexions
has been approached by manufacturers of other gourmet foods, such as
chocolate. To increase the market reach of our Members, we are studying
the possibility of adding other gourmet product lines that would compliment
a focus on specialty teas.
STRATEGIC ALLIANCES
Recently, Tea Connexions was approached
by a company that has a very interesting concept supported by a licensed
product line. Presently, discussions are under way to see how our Distribution
model can support the launch of this product line, supported by an extensive
online and television presence.
NEW BUSINESS OPPORTUNITIES
It is very interesting to note, that because
of the growth of the buying group, Tea Connexions has been approached
and is considering other non-tea related business opportunities that
will further revenue streams for our members. For instance, since many
of our Distributor members have their own websites, one project under
consideration is a web hosting program that would give our members the
opportunity to sell e-commerce services through their own brand specific
website.
MEMBER OWNERSHIP
Many members have been asking how they
can invest and own equity in Tea Connexions. Taking the company public
is something that we are considering and would be beneficial to our
members. Our hope is that shares can be offered to existing Members
prior to the public offering, through a member only stock offering.
In the meantime, and through the encouragement
of some of our existing members, last year we launched an Advertising
Co-op that enables our Distributor members to benefit from the long
term growth of the company. Revenue is generated for Ad Co-Op participants
by paying back 10% of membership fees and 2.5% of tea re-orders. In
2003, Tea Connexions is considering offering Distributor Members Only,
an opportunity to participate in a 24 month advertising campaign scheduled
to begin January 1, 2004. Details of this program will be posted in
the online training, July, 2003, at which time, units in the Advertising
Co-Op will be offered for sale.
- - - top - - -
3. EDUCATION
Over the past two years, we have received many questions and requests
for specific information from prospective members and existing members.
To ensure that you can access this information, and print it from your
computer, we have stored the articles on our server. To gain access to
the articles, all you have to do is click on the link and send an e-mail
to the e-mail address specified, and you will receive an immediate response.
What
are some of the tax advantages of starting a business?
What are
the most common reasons, people decide to start a business?
Who is Tea Connexions?
What
are some of the key market statistics about tea?
What
are some of the key health statistics about tea?
What
is so special about Tea Connexions teas?
How
will distributing tea enable me to achieve financial independence?
How
do I market tea?
Why do I
need a website?
What is private
labeling?
What are
the top five reasons I should consider investing in the Tea Connexions
business opportunity?
I still have questions,
what should I do?
- - - top - - -
4. GUARANTEE
When research was being conducted on the launch of a business opportunity,
the Federal Trade Commission in the United States informed me that the
maximum Money Back Guarantee period that must be offered to new members
was 10 days. Frankly, I do not think this is enough time to evaluate any
opportunity. For this reason, and because we have such a strong belief
in the value of this program, Tea Connexions offers all new members 30
full days to evaluate the program.
Our opportunity is so credible and of so much value that to date less
than 1% of the members that joined have ever took advantage of our
Money Back Guarantee.
Several reasons explain this.
First, the online training. Training, I think is the key. Think of
Tea Connexions as your introduction to the tea business. Our online
training, not only provides you with a 30 day quick start plan, but
detailed business and marketing guidance. Most importantly, the online
training provides extensive Tea Education to ensure that you have all
the knowledge to properly market your business to consumers.
Second, tangible goods for investment. All new members receive tangible
products and marketing materials to promote their tea business. Providing
start up inventory and marketing materials enables our members to quickly
recoup their investment. To date, the majority of our members have re-ordered
product and taken advantage of the below wholesale costs. This means
the start up products we provide with the initial membership fee are
being sold and subsequent re-orders placed.
Third, e-commerce solution. It is a fact, if you plan to have a business
in today's world, you better have an online presence. Tea Connexions
makes it easy for new members to obtain the online presence by offering
a turn-key e-commerce solution.
Finally, service. Our goal is to exceed the expectations of our members
through outstanding service. To date, the feedback we have received
has been very positive. Tea Connexions tries to respond to all phone
and e-mail questions within 2 business days, if not the same day the
inquiry comes in.
- - - top - -
-
5. GROWTH MANAGEMENT
Since launching the program, August, 2001, Tea Connexions has grown tremendously.
In fact, we have grown so fast that we are moving into our new location
one full year ahead of schedule.
Effective June 16, 2003 Tea Connexions will be in our new location.
Our new location is three times the size of our present one and has
a warehousing capacity for about 100,000 pieces. Presently, we have
30,000 pieces, including 18,000 tea cartons (450,000 tea bags) coming
by sea, which are scheduled to arrive this summer. The upstairs level
in the warehouse will enable us to accommodate the storage needs of
our Private Label customers. The expanded office space will empower
Tea Connexions to add more staff to accommodate the growing needs of
our members.
To effectively manage this increased growth, as of July 1, 2003, the
value of a membership in the Buying Group will increase with the following
changes:
DISTRIBUTOR MEMBERSHIP
Presently, the cost of a Distributor Membership is US$999. Effective
July 1, 2003, the cost of a Distributor Membership will increase to
US$1794. New Distributor Members will receive start up inventory, marketing
materials, online training, priority on referrals, an opportunity to
participate in the Ad Co-Op, promotion through our contest site, and
a US$250 gift certificate good towards their first Private Label Order.
E-COMMERCE SET-UP
Presently, the cost of E-Commerce Set-Up is US$500. Effective July
1, 2003, the E-Commerce Set-Up will increase to US$995. Included with
this fee will be 12 months of hosting, valued at US$420 and a link on
leaftea.com valued at US$500 if sold separately from this E-Commerce
package.
RE-SELLER MEMBERSHIP
Presently, the cost of a Re-Seller Membership is US$149. Effective
July 1, 2003, the cost of a Re-Seller Membership will increase to US$409.
New Re-Seller Members will receive start up inventory, marketing materials,
online training and a US$100 gift certificate good towards their first
Private Label Order.
- - - top - -
-
6. PAYMENT ACCEPTANCE
Effective immediately, Tea Connexions now accepts Pay Pal. This means that existing members
and new members can send payments to Tea Connexions via Pay Pal. Adding
Pay Pal enables new and existing customers
to deposit funds to their Pay Pal accounts using AMEX, VISA, DINERS,
MC, and their Checking accounts. We believe Pay Pal to be a reputable payment acceptance
system. Click here to learn more about Pay
Pal .
Payments for services can now be made through Pay
Pal, VISA, MC, International Money Order, and Wire Transfer.
- - - top - - -
7. MEMBER NEWS
Several announcements for existing members:
NEW MEMBERS STORE
In the first week of June, Tea Connexions will be launching our new
Members store. For the past couple of months we have been testing the
use of an online ordering system. Members will be able to gain access
to the new store with their existing username and password. Check the
online training between June 2nd and June 6th for further details and
the launch of the store so that you can view our new ordering system.
SHIPPING POLICY
After two years of shipments to the United States, Tea Connexions has
determined a formula that will empower our US customers to determine
the cost of their shipments. Our new US shipping policy will be posted
in the Members store that will be launched between June 2nd and June
6th.
Tea Connexions is also actively seeking other shipping alternatives
to cut some of the fulfillment costs to our members. Further details
will follow in a Members Only e-mail.
INCREASED EFFICIENCIES
With the implementation of our new ordering system, Tea Connexions
hopes to reduce the time required to process, invoice, and ship out
an order. This new ordering system will also enable us to focus time
and energy on serving you better.
MARKETING TOOLS
- In response to rising demand, Tea Connexions is working on the design
of a new fund raising tool that is scheduled for launch this summer.
- New online marketing tools will be offered to our members including
an e-mail catalog and a .pdf catalog, both of which can be customized.
- Also, after much study and research, we decided to create a brochure
style catalog presentation with sell sheets that can be put inside.
This empowers our members to market any products they choose.
PRODUCT DEVELOPMENT
- 30,000 products, including 18,000 tea cartons will be arriving this
summer.
- Later this year, Tea Connexions plans to launch our bulk tea, 5 gram,
and 50 gram tea products.
- Tea Connexions is also investigating the possibility of introducing
some limited edition products for Christmas season only.
Product development is moving ahead at a much faster pace now that
we have our office set up in India.
PAYMENTS
Effective immediately, all payments for Ad Co-Op and Online Credit
Card order processing will be made through Pay Pal. Some Members may
have noticed a delay in payments. Payment delays from previous pay periods
will be initiated in July through the use of the Pay Pal payment sending
feature.
MONTHLY HOSTING
Effective immediately, all monthly
hosting clients, must make their hosting payments with Pay Pal. We are implementing the use of the
Pay Pal system to ensure automatic monthly billing of all hosting payments.
Members that wish to save charges on hosting can opt for our 12 months
for the price of 9 feature, which accounts for a saving of US$105.
MARKETING MATERIALS
Effective July 15, 2003, the following price changes will be in effect
for marketing materials:
MM002 (Gourmet teas
.beautifully packaged) will now cost US$0.40
per unit.
MM003 (Tea
the beverage of choice) will now cost US$0.25 per unit.
PRIVATE LABEL AIR FREIGHT SURCHARGE
Effective July 15, 2003, all rush Private Label orders that must be
imported through UPS Air Freight will be subject to a surcharge of 8.5%.
This surcharge does not apply to orders that can be brought in by sea
so we encourage Members that are planning to order Private Label stock
to place their order soon to allow for sea delivery times which is about
6 weeks.
- - - top
- - -
|