ANNOUNCEMENT

Jointly issued by Tea Connexions and Shangers Ltd on 12 Sept. 2003 THE ROAD MAP TO A NEW KIND OF TEA BUSINESS

Tea Connexions’ Distributors will soon be offered limited edition copies of this “aged” Teaopolis map, drawn by the established English illustrator and animator Jon Harrison

“Gourmet Teas Beautifully Packaged”, is the by-line of Tea Connexions. The mission of UK-based Shangers Limited is to celebrate tea through collectable gifts and to produce teatime entertainment for the family.

Through October Mike Prince, the creator of the Shangers story, the land of Teaopolis and its young heroine, Princess Teana, will be in Saskatoon, Canada, to lock down the planned partnership between Tea Connexions and Shangers. This new alliance will offer the ‘tea world’ a unique company whose goal will be to champion tea through the distribution of fine-tasting teas, beautiful tea accessories, collectable ‘tea antiques’ as well as introducing children to the delights of the ceremony and tradition of tea through Princess Teana and her family, who live on the fantasy island of Teaopolis.

Sanjay Gupta (CEO of Tea Connexions) comments:
“Tea naturally connects to so many positive aspects of life: relaxation, family and friends getting together, it’s a healthy beverage with an incredible 5000 year history. Now, through Shangers, Tea Connexions brings entertainment and story-telling to the tea experience.”

Mike Prince, creator of Shangers, looks ahead to his next visit to Tea Connexions:
“I’m very excited at the prospect of meeting the full team at the Saskatoon HQ and hope to meet Distributors and potential partners from the US who will be visiting over the weekend of October 17th, 18th and 19th. Tea is our launch pad for building a new intellectual property complete with stories, entertainment and new product lines for the family. For some time it’s been my ambition to grow an important recognizable brand through local marketing. Shangers offers a chance for Distributors to play a key and exclusive role in achieving our goals.”

Also in attendance at the October opportunity meeting will be Michael Nabicht from Louisville, Kentucky, who for 25 years has been working in both broadcast and schools video production, and has been awarded three Golden Eagles for his programmes. Nabicht will be reviewing the market opportunity of selling Princess Teana learning materials to schools, PTAs, parents and carers, and says:

“Children love enacting tea parties with their dolls and toys. The Shangers legend with its heroine Princess Teana takes role-play and dressing up games to a new learning level. Teatime entertainment is a wholesome product to represent.”

By web link from the UK, Jon Harrison, the English illustrator, animator, producer and founder partner of Shangers, will be joining the October meeting to outline the media plans for Princess Teana.

The partnership between Tea Connexions and Shangers will open up a new category of products based on the world’s most respected beverage. To outline this opportunity, Tea Connexions will be chairing a Distributor Forum in Saskatoon from 17th through to 19th October 2003.

For more information and your road map to both Saskatoon and Teaopolis, contact Sanjay Gupta.

P.S. A letter from Princess Teana

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