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Shangers News #6 - July, 2004
TEA CONNEXIONS AND SHANGERS
THE DRESS REHERSAL IS COMPLETE:
THE REAL ACTION IS ABOUT TO BEGIN

Tea Connexions Distributors are invited to attend an Inaugural Launch Conference in Saskatoon, Canada, from October 14th to 17th, 2004. Plan the next phase of your business growth as a 'Pioneer Partner' with a tea company that has developed a truly unique proposition.

A year ago Tea Connexions was a growing young company building a solid distribution base for gourmet teas across North America. CEO Sanjay Gupta was gratified that his marketing model was working and popular with Distributors, but was acutely aware of the legions of other tea companies around the world. The search was on for a unique selling point!

At the same time UK-based Mike Prince was putting the finishing touches to his dream of celebrating tea through home entertainment complete with DVDs, print publishing, tea accessories, and food products that would go hand in hand with tea. Both adults and children would be catered for through the mother brand of Shangers, the tea party heroine Princess Teana and the stories and products that would be promoted through the fantasy world of Teaopolis.

When Sanjay and Mike met (June 2003) it soon became clear that this was set to be a 'marriage' made in Teaopolis. Tea Connexions and Shangers Limited formed a joined venture company for North American operations, Shangers Teaopolis Limited, in December 2003.

Now the first batch of Shangers Teaopolis products are ready to go. Hand-baked Clotted Cream Shortbread Cookies, Lemon Curd Preserve and English Scone Mix will soon be followed by other teatime treats. The first Princess Teana DVD will soon be completed and Princess Teana's Book of Tea Parties will be published before Christmas. Shangers Dot Com has just gone live to coincide with this announcement and is full of useful information on the Shangers story.

What other tea company can boast its own Princess and animation series? These and other branding tools are set to enhance the gourmet tea from Tea Connexions, which now includes a fine range of tea from China, exquisitely packaged in eco-friendly cartons.

Distributors now have the opportunity of flying-the-flag for a brand that will stand out from the crowd.

By bringing together tea and home entertainment, Tea Connexions and Shangers Teaopolis Limited believe they have identified a new category that is potentially a 'sleeping giant'. We invite you to help rouse the giant and move forward, as together we build brand-awareness and a strong business from coast-to-coast.





CONFERENCE AGENDA

THURSDAY, OCTOBER 14, 2004
-Guests arrive.
-Evening reception and networking session.

FRIDAY, OCTOBER 15, 2004
CONFERENCE DAY 1 (Commencing at 10:00am)
-Introductory remarks and "get to know" session of attendees.
-Vision and Destiny of Tea Connexions: Sanjay Gupta
-The Shangers Concept: Mike Prince
-Tea Market Trends: Daisy Lieu
-Mandate of Shangers Teaopolis Ltd: Mike Prince and Sanjay Gupta
-Micro and Macro Marketing Plan (How we intend to get market share?): Daisy Lieu, Sanjay Gupta, Mike Prince

Meals served: Lunch, Dinner

SATURDAY, OCTOBER 16, 2004
CONFERENCE DAY 2 (Commencing at 9:00am)
-Financial Details (Territory valuation, revenue streams for Master Distributors, financing, etc.): Michele Germain
-Master Distributor Experiences: Jacksonville Tea and Mule Mountain Tea
-Question and Answer session
-Closing Remarks

Meals served: Breakfast, Lunch, Dinner

CONFERENCE MATERIALS
-Master Distributor Business Plan
-Master Distributor Business Guide
-CD with all Power Point Presentations and other materials
-Limited Edition signed and framed print of the island of "Teaopolis"

HOTEL ARRANGEMENTS
-We have secured a Tea Connexions Conference special hotel rate of CDN $92 (regular rate CDN $129) at the Saskatoon Inn for all of our guests. The Saskatoon Inn is a premier full service Hotel & Conference Centre featuring a tropical courtyard with indoor swimming pool, fitness centre, and many other amenities.
-For a virtual tour of Saskatoon Inn facilities, click here.
-To book your hotel reservation, call 1-800-667-8789, and mention that you are in for the Tea Connexions October Conference.

TRANSPORTATION
-All guests will be personally greeted at the airport and transported to the hotel.
-All transportation to and from all destinations within Saskatoon will be provided.

REGISTRATION COSTS
-Early Registration (Until August 27, 2004): First Attendee US $250, Guest US $125
-Late Registration (Until September 17, 2004): First Attendee US $350, Guest US $175

BOOKING
-To book your spot, using Visa or Mastercard call 1-877-leaftea (532-3832) and speak with Daisy Lieu, Director of Public Relations and Marketing.
-To book online using Paypal please click on one of the following links:
Early Registration Fee: One Attendee
Early Registration Fee: Two Attendees
-We strongly urge interested parties to book as soon as possible because of the limited number of spots available.
-Priority for attendance is given to existing Tea Connexions Distributors.



f development and planning, Tea Connexions will begin the New Year by offering its American Distributors a big news story to help captivate more consumers with a diverse and brand-new range of tea products.

In addition to its existing products and services, Tea Connexions has joined forces with UK-based Shangers Ltd, and incorporated in Canada, Shangers Teaopolis Ltd, which will offer its Distributors a unique range of tea-related accessories and teatime entertainment formats.
Sanjay Gupta (founder of Tea Connexions and President/CEO of Shangers Teaopolis Ltd) says:
"Our Distributors have been asking for more products to complement our gourmet teas. Shangers tea accessories together with its junior brand Princess Teana celebrating children's tea parties with its own range of gift lines makes a perfect fit for our tea. As most of our customers have children or grandchildren, Tea Connexions' Distributors have a fine opportunity to maximise the potential of each sales transaction. The link that Shangers makes between tea and entertainment gives us a strong point of difference in our declared target of gaining a very respectable market share within the booming tea sector."

Mike Prince (founder of Shangers Ltd and Executive Chairman of Shangers Teaopolis Ltd) comments:
"I am delighted with the way that all the team at Tea Connexions have joined me in seeing a natural link between tea and entertainment. The sheer energy and business planning that Tea Connexions are bringing to the table bodes well for a productive partnership between creators, designers, manufacturers, operations and the all-important Distributor out in the field. Our goal is to involve Distributors as 'top of the bill' players in the show business element of our business plans. If we want our customers to experience the magic of our ideas, all the cast and crew of Tea Connexions and Shangers Teaopolis should live the dream as well."

In January 2004 Shangers Teaopolis Ltd will be inviting two existing Tea Connexions Distributors to join its Board of Directors. These new Board Members will help structure a planned network of Master Distributors for the US who will spearhead the Shangers Teaopolis story.

On January 31st, Tea Connexions will be hosting a conference in Saskatoon aimed at identifying further territories within the US and to recruit Master Distributors.

At the January conference we will be unveiling more details of a planned Teaopolis franchise programme. Teaopolis concessions will serve 'tea by the cup' as well as a dedicated product range. Product distribution to Teaopolis franchises will come under the Master Distributors remit.


Also at the Conference, Mike Prince will be reporting on how a new alliance between Shangers Ltd and DAL Design of England will oversee the production of Princess Teana programme content. Production will begin early in the New Year with Princess Teana DVDs and videos planned to be part of the Shangers Teaopolis product range.

Our big tea adventure is already under way!

For more information please contact Sanjay Gupta.

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Remember:
Gourmet Tea + Beautiful Packaging + Superior Service = Exceptional Value!